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Privacy Policy



"I", “she” or "The Website" refers to Elena Matthews and

"you", "the user" refers to the user of the Website.

GDPR means General Data Protection Act.


It is Elena Matthews’ policy to respect your privacy regarding any information we may collect from you or which you may provide to her, in the circumstances set out below. Accordingly, she has developed this privacy policy in order for you to understand how we collect, use, communicate, disclose, safeguard and otherwise make use of your personally identifiable information (“Personal Data”).


She will only collect and use your Personal Data where:

• she has lawful grounds to do so, including to comply with our legal obligations;

• she is performing a contract with you for our services; and

• she has legitimate interests in using your Personal Data and your interests and fundamental

rights do not override those interests.


For the purposes of the EU General Data Protection Regulation ((EU) 2016/679) (“GDPR”), I, Elena Matthews, is the “data controller”. If you have any questions about this policy or about how I use your Personal Data, please contact me via my contact details at the end of this policy. I review my privacy practices on an ongoing basis, and as such I may change this privacy policy from time to time. Please check this page frequently to ensure you are familiar with its current content.


1. Personal Data I collect via my website (the “Website”)

I only collect Personal Data where you choose to interact with us on the Website in the following ways:

  • When you sign-up to Elena Matthews’ newsletter to receive updates, information, and offers

 Types of Data I collect: email address, name, I.P. address, subscription time & date, open data and activity

  • Using the Contact From or other form on the website

Types of data I collect: email address, name, any personal data you provide in the free box on the form.


I automatically collect certain information when you visit my Website – such as the type of browser and operating system you are using, and the domain name of your Internet service provider, and geographic location/country. I do not link this information with any Personal Data. I may also collect data automatically through use of cookies on the Website. Please see my cookie policy to find out about the types of cookies we set and why, and how you can adjust your settings to disable cookies.


2. Use of your Personal Data

I will only use your Personal Data when the law allows us to. Most commonly, I use your Personal Data to:

  • process and manage your use of my website;

  • respond to your questions, comments and requests;

  • where you have opted-in to receive marketing from us, deliver communications that are

  • relevant to your preferences / may be of interest to you;

  • improve our services and Website through analysis of information.


3. Sharing of your Personal Data

I take your privacy seriously and will not share with, or rent, sell, or give away your Personal Data with others.


4. Keeping your Personal Data secure

I have implemented security policies and technical measures to safeguard the Personal Data I collect. I maintain physical, electronic and procedural safeguards that comply with applicable law, including the GDPR, to safeguard Personal Data from accidental loss, destruction or damage and unauthorised access, use and disclosure.


5. Retention periods for use of your Personal Data

I will use and store your Personal Data only for as long as necessary, bearing in mind the uses of your Personal Data as described in this privacy policy and otherwise as communicated to you. I review the Personal Data we hold at regular intervals and delete permanently or anonymise any Personal Data which is no longer necessary.


6. Children

This Website and my services are aimed at adults, and we do not knowingly collect any

Personal Data relating to children aged under 15 years old. If you are under the age of 15,

please do not provide us with any of your Personal Data, including your email address.


7. Access to and control over your Personal Data

You have legal rights under applicable law in relation to your Personal Data. You can ask the following questions, or take the following actions, at any time by contacting us via email

  • see what Personal Data I hold about you (if any), including why I am holding it and who

  • ask me to change/correct your Personal Data;

  • ask me to delete your Personal Data;

  • object to the processing of your Personal Data;

  • ask me to restrict the processing of your Personal Data;

  • withdraw any consents you have given me to the processing of your Personal Data; and

  • express any concerns you have about third parties’ use of your Personal Data.

8. Email marketing messages & subscription

Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the "Processing of your personal data" above. Any email marketing messages we send are done so through Mailchimp.

Here is their Privacy Policy: Mailchimp Privacy Policy

Mailchimp collects:

  • Your Name

  • Email address

  • I.P address

  • Subscription time & date

  • Open data and activity


9. Change of purpose

I will only use your Personal Data for the purposes for which I collected it, unless I reasonably consider that I need to use it for another reason and that reason is compatible with the original purpose. If you wish to have an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact me. If I need to use your Personal Data for an unrelated purpose, I will notify you and I will explain the legal basis which allows us to do so.


10. Contact Us

My full details are: Elena Matthews

You can opt out of receiving emails or ask to see the data we hold for you, or request we remove your data at any time by the following methods:




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